Building Brand Equity

Why Branding and Design helps build your brand equity in the cannabis market

What is brand equity? It's viable to every brand and business. Your brand equity brings values to your brand and those values are determined based on how they're perceived and the experiences customers have with the brand.

In Canada, the immersive cannabis space continues to grow with over a hundred of different brands to choose from with a wide portfolio of products. How do you grow as a brand and penetrate a market in competition of your competitors?

1. There are so many brands on the market already and a lot of them offer the same products and how do you set yourself apart? Having an aesthetically pleasing brand look is a first but positioning your brand identity properly is quintessential. The look of your brand needs to appeal to your customers and captivate their attention and bring awareness.

2. Your brand visions is everything - it tells your story. Today, folks love supporting local and smaller businesses because it gives the brand purpose in the eyes of its consumers. For example, having a story of why you started your brand makes it more relatable and builds brand recognition.

The whole creative process of branding and design is important because it creates a visual language that's alluring and the vision behind the brand brings value that aligns with the consumer. This allows brands, especially in the cannabis market to differentiate themselves and helps with building brand equity.